ADIDAS "WENDEJACKET"
the Campaign
For the 30th anniversary of the fall of the Berlin Wall, we partnered with adidas to create the Wendejacke. A reversible jacket that carries its meaning right there in the name. In German, Wende doesn't just mean reversible. It's the word for one of the most defining turning points in modern history. Two sides, two stories. East and West, brought together in a contemporary design featuring a zipper that runs along every street once divided by the Wall, splitting and reuniting them all over again. To mark the launch, we sat down with people who know what it means to break through one. Rapper Sido. Bibiana Steinhaus, the first female referee in men's professional football. Voices that make history feel alive and worth remembering.
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