VODAFONE "DIGITAL CLEAN UP DAY"

the Campaign

We all know the drill. Turn off the lights. Skip the flight. Bring your own bag. We have become pretty good at spotting the obvious ways to live a little greener. But there is one habit nobody talks about. The emails sitting unread in your inbox since 2019. The videos saved to the cloud and never watched again. The files, the backups, the digital clutter quietly piling up in the background of our lives. All of it runs on energy. All of it produces CO2. And most of us have no idea. To put that to the test, we confronted unsuspecting influencers like LaserLuca and Romina Palm with their own digital footprint. No warning, no preparation. Just the numbers and a question: now that you know, what will you do? Whether it made them act, you'll have to watch to find out.

CLIENT

VODAFONE

Director

Oliver Bernotat

DOP

Tim Bieker

Production

The Sweetspot

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